Sequences, Media Groups, and Welcome Flows

Guide intro

Many businesses repeat the same content patterns every day. They send welcome guidance, product explanations, delivery instructions, media examples, or follow-up answers that rarely change. Sequences and media workflows help organize that repeated content so the team does not rebuild it from scratch in each chat.

This guide explains how welcome flows, media groups, and sequence logic fit together in a client-facing way without exposing internal-only tooling.

Welcome flows and first-contact messaging

Welcome sequences are useful when first-contact expectations are predictable. They can introduce what the business offers, what information the customer should share next, or how the support process works.

Keep welcome content short. The point is to move the customer forward, not overwhelm them with a long scripted message.

Media groups and template capture

Media groups help businesses maintain useful assets such as product images, examples, or reusable reference content inside a workflow the team can manage more easily.

Template capture quality depends on how clearly those assets are organized and labeled. Better captions and clearer grouping usually lead to better results later.

Best practices

• Keep captions descriptive enough that the team can identify assets quickly later.
• Review outdated media regularly so automation does not keep pointing to stale content.

Keyword, shortcut, and reusable sequence logic

Sequence logic is strongest when it supports repeated customer needs, not when it tries to script every possible conversation. Use it for common paths like intro flows, basic catalog navigation, or standard follow-up prompts.

If a sequence creates confusion or blocks normal conversation, simplify it rather than layering more rules on top.

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